Michelle has held a number of business and operational leadership roles with prominent advertising and communications agencies over the course of her impressive marketing career, and is currently a Partner and Chief Operating Officer at Sparkit Media Inc., a ground-breaking technology platform.
Michelle has earned a reputation for achieving business success through strategically creative and innovative ideas across a range of sectors including automotive, consumer packaged goods, education, financial services, retail, technology, telecommunications, and travel & tourism.
As Executive Vice President and Managing Director at worldwide advertising agency DDB Canada, Michelle was responsible for the agency’s vision, culture, global business strategy, growth planning and profitability. As DDB Canada’s VP Business Director, Michelle led the transformation of the agency’s business model and approach to business development.
Previous senior management positions include VP Director of Client Services & Strategic Advisor at Cossette—where she was responsible for the agency’s P&L and strategic planning—and Client Services Director at GWP Brand Engineering.
An active volunteer, Michelle currently sits on the Board of Directors for two non-profits: Dress for Success Vancouver and the Jericho Tennis Club. She is also a volunteer member of AdvisoryCloud.com, a technology platform connecting start-ups and Advisors.
Michelle is based in the Vancouver, BC area.
CEOs who have the opportunity to work with Michelle will benefit from the depth and breadth of her experience and her commitment to helping CEOs succeed.